With the crummy weather dumping buckets of snow (or ice!) in a large part of the country, there has never been a better excuse for a Valentines Day baking project. I made these conversation heart sugar cookies last year (recipe courtesy of my friend Erin!) to occupy myself during a snowstorm that left me homebound and they were a huge success. Other than being completely adorable, they are so delicious. This is an excellent soft sugar cookie recipe that I got my hands on last year (thanks Erin!) and it is definitely my kind of cookie recipe. I always prefer soft over crispy.




I’m usually an anti-gimmicky kitchen gadget kind of girl, but this Message in a Cookie set had me swooning at Williams – Sonoma last year. It’s taking up valuable kitchen storage space (yes, every little bit counts), but it’s well worth it and you get a variety of shapes for other special occasions throughout the year. It’s like letterpress for a cookie!



After making the dough and achieving perfect conversation heart colors with food coloring, I let the dough rest overnight before beginning the project. While this dough results in a perfectly soft & cake-y consistency, it can be a bit finicky and it’s important that the dough is chilled when you work with it. In fact, after my dough had chilled in the fridge all night, I still stuck it in the freezer just before rolling it out so that it would be a bit easier to work with. After rolling out the dough (on a very well floured surface) I started pressing away. It took me a minute to get the hang of it, but I soon figured it out and starting plugging in my own Valentines messages.  There is plenty of time to get your hands on this cookie cutter set and have a love-ly day of baking before the holiday arrives. I would gladly take sugar cookies over roses any day.




Although not every cookie came out perfect, I think it was a successful baking day here in the Egan home. I ate a pink “I love you” cookie after lunch and it was divine. Great recipe Erin!



Super Soft sugar Cookies:

Yield: 2 dozen



1 cup butter, softened

2 cups + 2 tablespoons powdered sugar

2 eggs

8 ounces sour cream

1 teaspoon vanilla

1/2 teaspoon salt

1/2 teaspoon baking soda

4 teaspoons baking powder

4 1/2 cups of flour



Preheat oven to 350 degrees F. Cream together butter and sugar. Add remaining wet ingredients; eggs, sour cream, & vanilla. In a separate medium bowl combine salt, baking soda & baking powder. Slowly mix into wet ingredients until combined. Add flour slowly, adding more or less if needed.  Finally, use food coloring to achieve the perfect colors (I bought my food coloring at Williams Sonoma.)


Let the dough chill for at least an hour, although longer is preferable. I strongly suggest sticking it in the freezer for 5 minutes before rolling it out. Roll out dough on a well floured surface and cut into shapes.


Bake for 8-10 minutes, depending on size.


*Keys to these cookies: Chill the dough (and put it in the freezer for 5 minutes before rolling out), roll the dough at least 1/4 inch, and don’t overbake!


I bought my conversation stamp at Williams Sonoma, but I believe it has been discontinued. If you’d like to purchase a stamp, here is a good option.

Permalink | Posted in: Desserts, Recipes

64 Responses to “Conversation Heart Sugar Cookies”

  1. Tara says:

    They look delicious! I may have to invest in a set!

  2. [...] This post was mentioned on Twitter by alexmcrabtree, Kelsey Nixon. Kelsey Nixon said: I'm making conversation heart sugar cookies again this year! http://bit.ly/fzKuCK [...]

  3. Denise says:

    Too cute! My daughter (13) and I love your show! It is one of our new favorites!

  4. amanda says:

    Oh how I wish I had enough patience to let the dough chill overnight!

  5. claire says:

    Cute! I have the Christmas message in a cookie set. :)

  6. Amanda says:

    I love this recipe. I’ve been using it ever since you shared it last year and I think it’s the best sugar cookie recipe, hands down. Now I just need to get the cute message-in-a-cookie set.

  7. Ana says:

    Hi Kels! Thanks for the recipe! But at what point do you add the food coloring? A recent amount?

  8. jo says:

    i got these cookie cutters for christmas and i love them! when i made cookies with them i used the recipe that came in the box because there were a few reviews on the ws website that said if you use baking powder or soda the cookies will puff up and the message will fade or disappear. but i’m glad to see that that’s not true. i’ll try this recipe soon! thanks!

  9. Joyce Wold says:

    Kelsey ~ what CUTE cookies!! I want those cookie cutters!! Ü I don’t know about the recipe though. . . . I made them yesterday and they taste like baking powder biscuits to me!?!? Not SWEET at all!?! I followed the recipe. . . . Hmmm. . . .

  10. Joyce Wold says:

    I’m sure it’s just a matter of what you’re used to. . . . Ü I have used my FAVORITE sugar cookie recipe for about 35 years and love it ~ guess I’ll stick to my sweeter one. These definitely ARE SOFT and CAKE-Y!! Ü

    I absolutely LOVE your show!!! SO glad you get to keep doing it!! Ü You are GREAT at what you do!! Miss you guys. . . .
    ♥ Love, Aunt Joyce

  11. Kelsey Nixon says:

    Hi Joyce…I’m so sorry to hear that your cookies didn’t turn out. Usually I hear rave reviews from this soft sugar cookie recipe. If they weren’t sweet enough, there’s a chance there was a misstep with the sugar. The first step calls for 2 cups of powdered sugar plus 2 tablespoons. Because of the way it’s written in the recipe, there’s a chance that maybe you just added the 2 tablespoons? I wish that they would have worked out for you!

    • Joyce says:

      Well, I KNOW I did the 2 c. plus 2 T. of powdered sugar. . . .It’s probably just a matter of taste. Ü I frosted mine and put candy sprinkles and decorations on ~ even coconut on some ~ and they taste GOOD! Ü Thanks! Ü

  12. Erika says:

    There is no mention of what was used to color the cookies. I don’t have a lot of experience with food coloring and am wondering if the standard liquid colors would be sufficient or if to get the desired color one would have to add too much and risk affecting the texture or worse yet the flavor.

  13. Stephanie says:

    Any tips for getting the letters to imprint cleanly? I’m getting a messy, gooey, falling apart situation. I guess the dough isn’t cold enough? Did you spray the cutters/letters with cooking spray or anything like that?

  14. Kelsey says:

    Hi Stephanie…make sure that your dough is cold, if your dough is room temp or warm, then you’ll run into problems. I didn’t have to spray my letters with non-stick spray, but it couldn’t hurt. Hopefully by popping your dough in the refrigerator or freezer for a bit will solve the problem. Good luck!

  15. Trisha Weekes says:

    I want vibrant colors like yours, but when I use regular grocery store food coloring, no matter the amount; I end up with pastels? What do you use? Can you tell?
    My four daughters (ages 4-10) and I think you are absolutely darling and we adore you!
    We can’t wait to make these cookies! Thanks for sharing!

  16. Amy says:

    Hi, I’ve never found your reply to the questions about dying the dough. Did you use gel food coloring or liquid? Any other tips tp get the intense colors and not alter the dough consistency? Please advise ASAP, I make my dough tomorrow! Thanks so much!

  17. [...] For the recipe to bake these darling Conversation Heart Super Soft Sugar Cookies Click Here [...]

  18. Simply ADORABLE.

    Great show on Cooking Channel!


  19. [...] Tortitas en forma de corazón 18. Galletas con mensaje 19. Helado de sandwich con forma de corazón 20. Desayuno [...]

  20. Denise Magstadt says:

    It says to add flour but there is not amount. I’m in the middle of making these but there is no measurement for flour. please help!

  21. Josh says:

    There is no flour amount listed!!

  22. Tina says:

    I think the reason there is no mention of food coloring is she bought the color dough. If you scroll up it shows that. But if you go to like walmart, they have different colors of food coloring that will make the dough vibrant in color.

  23. [...] Conversation Heart Sugar Cookies [...]

  24. [...] Conversation Heart Sugar Cookies from Kelsey’s Kitchen [...]

  25. [...] conversation heart sugar cookies are just darling from Kelsey’s Kitchen. Great colors [...]

  26. Megan says:

    You can buy the same kit Kelsey used at World Market (online and in stores). I think they’re just about the cutest cookie cutters. I use them for everything from baby showers to holidays!

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